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You are almost in! Head to your inbox to download your free copy of 25 Content Ideas for Designers.
BUT WHY STOP AT 25 CONTENT IDEAS?
Get a guide specifically written for designers to quickly and easily create endless strategic written, video and audio content that converts for only $19.99 (that's $10 off!)
AND LEARN HOW TO REPURPOSE THAT CONTENT SO YOU DON'T HAVE TO SPEND HOURS CREATING NEW CONTENT EVERY DAY.
What is Content Marketing?
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Source: Oxford Dictionaries)
The point of it all is PROFIT. We don’t simply want to stimulate interest in a product or service, we want people to BUY the product or service.
Create compelling content that converts with our ebook, Content Marketing for Designers written for designers by a designer.
Why is Content Marketing Important?
Remember when I told you that the point of it all is TO MAKE MONEY? That’s honestly why content marketing is important.
Content Marketing is also important because
- It lives FOREVER. Like foreva-eva. So spending one hour on a blog or video can have an infinite ROI--it can drive traffic to your site for years to come.
- It establishes your authority on a topic. If you say you know what you know, prove it with content marketing.
- It humanizes your brand. Educate, entertain and inspire your audience.
- It establishes your credibility. It’s hard to believe a business with no content or social media presence.
- So when people know your brand, like your brand and trust your brand through your content, they are more likely to buy from your brand--
But What Does This Have To Do With Design Creatives?
In a word: EVERYTHING. There is a huge gap between us design creatives and our audiences. I've spoken to so many creatives and hear complaints about clients:
Not really understanding what we do and the importance
Missing deadlines and not providing content or photography
Having “sticker shock” with our prices
And honestly, it's really our fault.
We have not taken the time to truly educate our audience on what the heck it is that we do, what our processes are and why it's so important to work with us. Content marketing can fill in that education gap.
The reason you should REALLY care about content marketing is because so many graphic designers, web designers, illustrators and developers are not creating valuable content, there’s an opportunity for you to swoop in and become the authority, the face, and the name of your niche.
Once you start creating that content you will drive traffic to your website, improve lead generation and conversion, build relationships with your audience, get your products and services more visible, and you will build trust and you know what that means?
You will get booked.
Ready to Get Booked Out By Creating Compelling Content?
But Rita, how is this ebook different from this freebie? I’m good with the free stuff.
With this instant download:
You learn the type of content your audience is searching for and the type of content that converts the best
You will get real life examples for web designers, graphic designers, illustrators and developers.
You will learn how to repurpose your content EVERYWHERE.
THANK YOu SO MUCH FOR SHARING.
I’m Rita Olds-Robinson, Owner + Designer at Heydays Design. I offer courses, consultation, and web design to help web designers and DIY solopreneurs just like you, ready to make serious coins, live the life they’ve always dreamt of.
I teach Squarespace Designers (and DIY’ers) how to use HTML + CSS go above and beyond templates & make competition irrelevant. I also work with Squarespace Designers to code their sites and streamline their business.