6 Things To Do When Design Business is Slow

What To Do When Business Slows Down l What To Do When Business Slows Down l Learning For Web Designers l Books for Web Designers l Heydays Design l San Diego, CA
Beyonce Marketing Strategies for Web Designers l Heydays Design l Rita Olds-Robinson l San Diego, CA

HEY I'M RITA, THE OWNER + WEB DESIGNER HERE AT HEYDAYS DESIGN. 

Want to learn more about web design or DIY'ing  your own website? Join the Heydays Designers Collective, my Facebook Community just for you & my design besties.

 
 

It’s holiday season and business can get slow. People are spending time with their families, regrouping, and for once, taking time away from their businesses.

Don’t fret. A slow season doesn’t have be a “bad” thing. You can finally read that book you’ve been meaning to read, or finish that course you bought a year ago.

Designers, I know we can get antsy when business is slow, so check out 6 things you can do when your business is slow.

Create Content

If you are a designer, you know the importance of copy. After all, web design and copywriting go together like PB&J. You also know that content, written and video, is a must to improve your search engine optimization. Often times, us designer don’t practice what we preach, though (now do we?). So when business is slow, get to writing. You can write about all the things you wish a design client knew before working with you, or you can answer the most frequently asked questions you receive from clients and peers.

I got so many questions from clients about what they needed to do to prepare to work with me, I wrote a blog post on it: FIVE REASONS WHY A PREMIUM WEB DESIGNER WOULD THROW YOUR MONEY BACK AT YOU

Use your down time to write. Or record YouTube tutorials. Or write for another blog. Or pitch to be featured on a Podcast. Or start a podcast. No matter the medium, create content.

Update Graphics

If you’ve been in business for a bit, you’ve likely gone through a rebrand (subtly or a full relaunch). If so, update your older blog graphics to match your new brand. Update your social media templates and headers, too. I often hear my peers say, I hate my site, I want to change this or that. (It’s the designer in us, right?) So use your slow season to get it done. Once you’ve updated them, be sure to add them to Pinterest & go viral, girl!

Create Passive Income Products

Slow season means you can create products that can make you money in your sleep. I know you’ve had the idea but never quite had the time to create that digital product, or course, or tutorial. Now that biz is slow, do it!

Streamline Your Systems, Processes & Write Procedures

Take a look at your processes and procedures to make sure when business picks up everything will run smoothly. During your slow season you can:

  • Update or review your on-boarding process
  • Update or review your design processes
  • Update or review your off-boarding process

Treat your business as a business and write down your procedures in case you eventually expand and hire a virtual assistant, project manager, or junior designers.

My advice to anyone writing procedures for their design business:

Write the procedures for all the task you absolutely hate first

 

Why? Because those will be the tasks you outsource first. Another tip is to write the SOPs as you do them to be sure you don’t miss any steps. Us designers usually get a bad rap-- too often we are too busy being creative that we don’t handle the business side of our business well. Let’s change that narrative and get our stuff together. And if business is slow, you have the time.

Prepare for busy season with the Must Have Tools for Web Designers. Download your free list of apps, tools and systems to run your design business with ease.

 

Learn a New Skill

If you have the time, learn a new skill. Technology is ALWAYS changing. Design trends are always changing too. So keep up. If you are a designer, you can learn more about branding, typography, freelancing or development. It never hurts to  know more. Here are a few of my favorite books:

 

If you are a Squarespace Designer looking to step up your coding game, be sure to check out my signature course, Code in a Day. The Code in a Day is a Self-Paced Course Designed for You to Customize Your Squarespace Site with Simple HTML & CSS Code.

This is designed specifically for boss ladies who DIY'ed the hell out of their Squarespace site, but want to go above and beyond the templates.

Gather Testimonials

Getting quality testimonials from clients can be HARD, can’t it? So if you have the time during a slow period, follow up with past clients to request the testimonials to feature on your website. 

That may take getting the client on the phone, or creating a survey on your website for clients to complete on their own time. Whatever works best for you be sure to update your system or get your peeps on the phone while you have the time.

 
Designing Brand Identity l What To Do When Business Slows Down l Learning For Web Designers l Books for Web Designers l Heydays Design l San Diego, CA
 

Prepare for busy season with the Must Have Tools for Web Designers. Download your free list of apps, tools and systems to run your design business with ease.

 

what did you think of the tips? what do you do when business is slow?