Where to Find Design Clients During Slow Season

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Strategies for Web Designers l Heydays Design l Rita Olds-Robinson l San Diego, CA

HEY I'M RITA, THE OWNER + WEB DESIGNER HERE AT HEYDAYS DESIGN. 

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There’s an unspoken cycle that every designer goes thru: the feast & famine. There are weeks you get so many inquiries you are exhausted.

And then there are the months that no one wants to talk about. The months where we have no idea where our next client will come from; and because of that we have no idea how the hell our bills will be paid.

Those are the moments when we are ready to look for that part-time job just to have a consistent paycheck, but before you give up on your creative hustle. Consider one of these tips to find your next paying client.

Ask Your Past Clients

Often times we send our design clients on their way and never follow up. So one way you can find a paying client is by reaching out the clients who’ve willingly paid you and see the value in investing in design. Pick up the phone or send an email asking if their brand needs a refresh, offer to design print collateral, SEO services or maintenance services. Or leave it open-ended and ask how can you help them and see what they have to say.

Cold Call

Cold calling gets a bad rap. A lot of people think it’s dead, but that couldn’t be the furthest thing from the truth. And honestly, what’s the worst that can happen? You get a “No!” But honey, what if they say “Yes?”

Check out our blog post on How to Do Sales Call to prepare for your cold calls.  

Wondering where to start? Start with your niche and find a brand or business that can use your help. My advice for an effective cold call is to list out the benefits of your service and the why the business should invest. It’s important to be prepared for the call and be ready to answer objection and any questions they may have.

Even if you are nervous about the cold calling, ask yourself, what do you have to lose?

Prepare for busy season with the Must Have Tools for Web Designers. Download your free list of apps, tools and systems to run your design business with ease.

Get Social

Social media is made for socializing. So hey, get active on Twitter, Instagram, on Facebook (in groups) to share your expertise and let people know what you do and who you do it for. You can also keep it old school and get out of the house to remind people to network with peers and potential clients by attending events.

Check out Meet.up or local chapters of Rising Tide Society to find your tribe.

Call Your Biz Besties

Networking has its perks. If you’ve created a community online you should have a network of designers, copywriters, marketers and coaches who you can contact for referrals. Their clients may need an online presence and you could be the designer to do it. So remember to reach out to you biz besties and simply ask.

This shouldn't be one-sided though. Be sure to refer business to them when you are booked and busy, so they can pay it forward.

Follow Up with Leads Who Never Booked

Don’t forget about the people who contacted you but never booked with you. Perhaps it wasn’t the right time, or they weren’t ready to invest. But who know, the leads maybe ready now. The only want to know for sure is to ask. So pick up the phone or send an email to find out if they are ready to invest in design that will give them more time to life of their dreams.

 
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Prepare for busy season with the Must Have Tools for Web Designers. Download your free list of apps, tools and systems to run your design business with ease.

 

What advice to you have for designers to find clients during slow season? Share below!