7 Little Known Niches for Web Designers

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Rita Olds-Robinson l San Diego Web Designer l Heydays Design l Niches for Web Designers


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We've all heard it before:  You need to find your “niche.” So today, I’m gonna keep the post short & sweet and dive right in to talk about what that means, why you should niche down and share 7 niches for web designers to consider.

Don't worry if you're not a web designer this still can apply to our friends in complementary fields such as copywriters, photographers, graphic designers, illustrators and coaches.

Why Should You Niche Down

“Niche” is simply a specialized market. So instead of stretching yourself by trying to be the designer for EVERYBODY, you focus on a certain group of people, their wants, needs and their industry. Worried about boxing yourself in? Don’t worry as you work with clients in this niche, you’ll learn more about what they need and can create products & services just for them. Creating services based on what your people want and will buy is way better than hoping someone will buy from you, amiright?

You should also niche down so you can quickly and easier become an expert in your industry and the IT designer for your people.

The Obvious: The Platform-Based Niche

The most obvious way to “niche down” is to become a specific platform designer. You could easily become a:

  • Wordpress Designer
  • Squarespace Designer
  • WIX Designer
  • ShowIt Designer

But you are still competing with the 1000 other niche-specific designers out there. No matter what platform you build on, here are 7 niches you can consider.   

1.  Restaurants, Bars & Food Trucks

How many times have you been a restaurant's website and it was just okay? How many Mom & Pops shops are there without an online presence in your neighborhood?  How many new food trucks are popping up in your city? You can become the go-to designer (or agency for them) all. Learn all about online ordering and restaurant reviews sites and GO.

2. Wedding Industry

The wedding industry is HUGE plus people get married every single day. The industry isn’t going anywhere. The options for you to design for entrepreneurs in this industry are endless here. You can become the designer for:

  • Engaged Couples
  • Photographers
  • Wedding Venues
  • Florists
  • Officiants
  • Bands
  • Caterers
  • Rental Companies
  • Wedding Planners
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3. The Medical Industry

Become the designer for Doctors, Dentists, Cosmetic Surgeons and Concierge medical professionals. Focus on compelling before & after images, lead captures and SEO for these clients. How do you get your foot in the door? Try a makeover for a dated website to build your portfolio.  

More specific niches: Doolas, Teeth Whitening Professionals, Chiropractors, Dental Labs

4. The Beauty Industry

Beauty trends may change, but the industry isn’t going anywhere. If you love beat faces and make up as much as you love design, combine the two and become the Makeup Artist and Hair Stylist Web Designer. Help your client's build an amazing online portfolio and they will thank you when they are booked solid.

More specific niches: Lash Extension Professionals, Beauty Bars, Beauty eCommerce, Beauty Salons

5. The Pet Industry

Pet owners love their pets (and I get it. I loved my dog, Rue, more than some humans) This industry is growing. If you love animals, then you’ll love working with clients from this niche. Create websites for dog walkers, sitters, trainers, therapists, breeders and  veterinarians.

6. HVAC, Plumbing, and Home Contractors

If you are a homeowner then you know it comes with it’s own unique set problems and you quickly create relationships with plumbers, contractors and landscapers. Help homeowners like you find quality professionals by designing for the men & women who help our houses become a home.

More specific niches: Landscapers, Interior Decorators, Carpet Cleaners

7. The Health Industry

Create websites for the Crossfit Gyms, Personal Trainers, Nutritionists and Health Coaches. There will also be a new work or diet craze. No matter who or what is “in,” you can become the “IT” Designer for business owners in the health industry.  

Online Niche Ideas for Web Designers l Download Web Design Tools List for Beginner Web Designer l Heydays Design l San Diego, CA

Download the Must Have Tools for New Web Designers to find out how you can launch and run your niche web design business with ease